Astro continuously reviews its content proposition to offer the best choices and a variety of compelling content for our customers. To this end, we regret to inform that ITV Choice Channel (Ch 735) will cease transmission from 16th January 2017 at 00:15 hours as the viewership trends for ITV have not been within expectation. However, we will be showing selected titles via Subscription On Demand (SVOD) pack.
ITV Choice broadcasts a variety of award-winning drama, light entertainment, comedy and soaps, from the UK and beyond. Reaching over 10 million households across 40 countries throughout Asia and the Middle East, our shows include Endeavour, Agatha Christie's Poirot, Come Dine With Me, Ant & Dec’s Saturday Night Takeaway, The Jonathan Ross Show, I'm a Celebrity Get Me Out Of Here and many more. ITV Choice is the Heart of Great British Drama and Entertainment giving access to high-rating up-to-date content that can be enjoyed by the whole family.
This channel is also the first channel to be ceased on Astro in the year of 2017.