Bad news to existing ITV Choice viewers as Astro decided to remove the channel with effective from 16 Jan 2017 at 12.15 am. The reason of the channel cessation is confirmed that it is due to low viewership.
Astro continuously reviews its content proposition to offer the best choices and a variety of compelling content for our customers. To this end, we regret to inform that ITV Choice Channel (Ch 735) will cease transmission from 16th January 2017 at 00:15 hours as the viewership trends for ITV have not been within expectation. However, we will be showing selected titles via Subscription On Demand (SVOD) pack.
Many viewers are expressed their dissastisfaction through their Astro Facebook page and customers service hotline with this channel cessation, as they will no longer able to watch their favorite shows on ITV Choice.
ITV Choice broadcasts a variety of award-winning drama, light entertainment, comedy and soaps, from the UK and beyond. Reaching over 10 million households across 40 countries throughout Asia and the Middle East, our shows include Endeavour, Agatha Christie's Poirot, Come Dine With Me, Ant & Dec’s Saturday Night Takeaway, The Jonathan Ross Show, I'm a Celebrity Get Me Out Of Here and many more. ITV Choice is the Heart of Great British Drama and Entertainment giving access to high-rating up-to-date content that can be enjoyed by the whole family.
However, viewers will able to watch selected titles via Subscription Video On Demand (SVOD) through OD platform by connecting PVR box to Internet (WiFi).
ITV Choice is part of Metro Pack, and it costs RM8.48/month (incl. GST). So far there are no any channel replacement or drop in package price after the ticker announcement made.
This channel is also the first channel to be ceased on Astro in the year of 2017.