From 1 October 2017, Star World channel will rebrand to FOX Life, a new branding tagline, identity, brand tagline and logo. As a sub brand of our bigger FOX entertainment brand, FOX life will deliver audiences a slate of watch-together content that includes an eclectic mix of US dramas and comedies including Empire, New Girl and Grey’s Anatomy and locally produced series, including Asia’s Next Top Model and Bolt of Talent as well as US awards shows such as The Emmy Awards among many other popular shows such as Masterchef US. The name change will be supported with fresh, new graphics, an exciting on air and digital look and the catchy new tagline: Turn On, delivering a premium channel and natural evolution from the StarWorld consumers know to FOX Life, a brand with global scale. Fox Life on Astro is on channel 711 (SD) and 722 (HD), available with HD+PVR Service and Variety pack.
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